Advertising a Dating site on Facebook can be a tricky endeavor. Here are some tips you need to be aware of that can and will save you hours of going back and forth with the Facebook Advertising team trying to get a simple dating site ad approved.
Why Facebook rejected your dating site ad
Ads for dating sites or services must fit these targeting requirements: - The "Relationship"" targeting parameter must be set to "Single" or "Not Specified" - The "Gender" targeting parameter must be set to either "Men" or "Women" and cannot be both - The "Age" targeting parameter must be set to a minimum of 18 years - The "Interested In" targeting parameter must be set to either "Men" or "Women" (except when targeting a user located in a country where such criteria is prohibited) - The ad text or image must clearly state and represent the company or product that is being advertised - The ad text should not mislead users by indicating that they can meet or connect with fictitious people (ex: "Come chat with me" Or "Meet me tonight.") Learn more about Facebook advertising policies for dating site ads https://www.facebook.com/help/143949649021372/?ref=cr To resubmit your ad, edit the targeting parameters from your Ads Manager.
Advertising your dating site on Facebook is a great way to get very precise leads based on interests but prepared for the restrictions and make sure to tailor your dating site as outlined above to save yourself lots of time!